Yesterday, people in the UK voted in a referendum on replacing the traditional FPTP system of electing MPs with the AV (Alternative Vote), a system that has been used in Australia for about 90 years. The relative merits of these two voting systems are sometimes difficult to explain in just a few minutes, so this is has forced the Yes and No campaigns to be rather creative in their communications strategies. Here are some of the best ads produced by both sides.
Cats for AV (Yes Campaign)
Coffee vs Beer (Yes Campaign)
Alan Bastard (No Campaign)
Be Very Afraid of Racists (No Campaign)
The results of the referendum will be released today.
The Past Speaks 