Christmas Truce Ad 2014

28 11 2014

AS: To acknowledge the centenary of the outbreak of the First World War, the Sainsbury’s supermarket chain has themed its Christmas ad around the famous Christmas truce of 1914.

As someone who researches the relationship between business and war, I really liked this controversial ad. Somewhat ironically, the indigenous British supermarket chains have recently been losing market share to German firms. To their credit, the British supermarkets have not tried to exploit anti-German sentiment. There is hope for humanity. I guess now our challenge as a species is to build peace between peoples who, well, don’t celebrate Christmas and sing Silent Night.

This video talks about the making of the Christmas ad.

P.S. If you are interested in how companies use history as a strategic asset, you should check out Foster, William M., Roy Suddaby, Alison Minkus, and Elden Wiebe. “History as social memory assets: The example of Tim Hortons.” Management & Organizational History 6, no. 1 (2011): 101-1

 

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: