The Fifth Reading-UNCTAD International Business Conference will take place on 13-14 June 2015 at Henley Business School at the University of Reading. My panel is called History in International Business.
Chair Geoffrey Jones
Andrew Smith The persistence of liberal norms in a Hong Kong-based MNE: HSBC in the First World War Discussant: Lucy Newton
Peter Miskell The movie multinationals: why was it only American firms that managed to compete
successfully in international film markets, and how did they do it?
Discussant: Peter Scott
Peter Scott & James Walker, Why Was There so Little Multinationalisation in Retailing Before The 1990s: And Did It
Matter? Discussant: Marcelo Bucheli
Marcelo Bucheli Navigating the regulatory environment through political strategies: the
telecommunications multinationals in twentieth-century Chile Discussant: Peter Miskel
Lucy Newton Multinationals, image and identity: HSBC and the construction of corporate identity through the portrait Discussant: Andrew Smith
Little Multinationalisation in Retailing Before The 1990s: And Did It Matter? Discussant: Marcelo Bucheli Marcelo Bucheli Navigating the regulatory environment through political strategies: the telecommunications multinationals in twentieth-century Chile Discussant: Peter Miskell
The Past Speaks 
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