Business History (BH) has announced a call for papers for a Special Issue on “The Brand and its History: Economic, Business, and Social Value” The guest editors are Patricio Sáiz and Rafael Castro, Universidad Autónoma de Madrid (Spain)
“For this special issue, we expect contributions to clarify how firms conceived branding strategies, whether they adapt or not (and how) to new market conditions, how international legal issues affect branding activity, how other agents beyond the firm (communities, consumers, regions) faced trademarking, and how studies on collective marks, certification and quality marks, and appellations of origin may complete our current knowledge. Contributions are also invited to develop new studies on domestic trademark tendencies, international comparisons, or case studies based on significant trademark-related sectors such as food, beverages, and tobacco; consumer chemical products; and luxury goods”
Therefore, we are interested in submissions focused on historical research and longitudinal analysis related to the following themes:
Long-term brand management.
Trademarks and international trade.
Legal and institutional issues on trademarking
Appellations of origin, geographical indications, certification marks, and collective trademarks.
Private-label products vs. manufacture brands
Historical development of brand communities.
Trademark and brand struggles.
For further information of possible topics and questions see the full call at: http://explore.tandfonline.com/cfp/bes/fbsh-brand-history or directly contact patricio.saiz or rafael.castro AT uam.es.
The deadline for submissions is January 31, 2016.