Tworek on Cambridge Analytica

18 05 2017

Heidi Tworek of UBC has posted an excellent piece that puts the recent wave of hysteria about the role of Cambridge Analytica in swaying recent elections into historical perspective. She notes that fears of mass manipulation by new media are as old as mass media themselves. The advent of every new media technology provoked concerns about the contagious emotions and irrationality of the unwashed masses. Heidi writes:

Did “sinister” emotional manipulation by the data analytics company, Cambridge Analytica, decide the U.S. election? History suggests otherwise.

For over a century, there has been a recurrent theme of exaggerating and mythologizing the power of new communications technology to influence mass psychology. Take a deep breath and ensure that we don’t need to wait decades to debunk the new old fear of the manipulated masses.

Heidi has written a great piece, one that covers everything from the legendary War of the World’s broadcast to the rise of Big Data.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: