The Past Speaks

Esse quam videri: Marketing history for real

21st Biennial

Conference on Historical Analysis and Research in Marketing (CHARM)

1 to 4 June 2023, Duke University, Durham, NC

Submission Deadline: 26 November 2022

Direct your submission to the Program Chair: CHARM2023Submissions@gmail.com

We invite business, marketing, social science, and humanities scholars from all backgrounds to join us at Duke University for a friendly, collegial, and interdisciplinary research conference focused on the history of marketing and advertising. We call on scholars from around the globe to explore the theme of this year’s conference, based on the motto of North Carolina, esse quam videri, to be rather than to seem. The motto is drawn from Marcus Tullius Cicero’s essay, How to Be a Friend (De Amicitia), which is very appropriate, because this is the ethos of CHARM.

Both individual papers and panels on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and all historical time frames are welcome. In accord with the Conference theme, we welcome papers that both examine the history of marketing as a discipline and also critically draw on marketing as a source in reconstructing the past. Topics may include but are not exclusively restricted to the following:

Marketing pioneersHistories of the development and evolution of the marketing disciplineVarieties of marketing cultures and historiesWriting the past: constructing histories in/for marketingExploring the historical role of relationships and networks in marketing;Historical Marketing in the projection of national and regional identities	History and Marketing research
Marketing history “from below” – how consumers and citizens respond to and interact with firms and brands
Advertising history
Distribution and packaging history
Sector case studies with historical focus, for example beauty and fashion marketing, transportation, leisure, etc.Histories of branding and brand development

We also encourage historical submissions that discuss methodological, pedagogical and historiographical questions in marketing.

Address any proposals for special sessions or panels directly to the Program Chair for more information.

Submission Information:

Submit a full paper or extended abstract. All paper submissions (full and extended abstracts) will be double-blind reviewed and a proceedings volume will be published. Full papers (between 8,000 and 12,000 words, inclusive of references and all other items) or extended abstracts (between 1,200 – 1,500 words) may be submitted. Authors may choose to publish either full papers or extended abstracts in the proceedings. To provide reviewers with sufficient information, extended abstracts should include the research purpose, source material or data, and sample references. Please note: submitting a full paper to the proceedings volume does not preclude a submission of your paper to a journal. The copyright of a paper published in the CHARM proceedings remains with its authors, and over the years many CHARM conference papers have made their way into marketing, historical, sociological and other journals.

All submissions, full papers and extended abstracts, must be in double-spaced Microsoft Word format. All must contain a cover page that includes the following:

1. Manuscript title.
2. Author(s) name and title.
3. ORCID identifier, where you have one.
4. Contact information, including email address.
5. Corresponding author (for co-authored works).
6. The names of associated authors where a panel is proposed.
7. Author(s) status (student, faculty or independent scholar).
8. Paper vs. abstract designation
9. One or two recommended reviewers.

All cover pages should also include the following statement: “In the event this submission is accepted for presentation and publication in the CHARM Proceedings, I (or a co-author) intend to present our work at CHARM 2023.” Please use the “Properties” function in Word to remove author information from the document file.

Full papers are eligible to be considered for either the Stanley C. Hollander Best Paper Award (best overall paper) or the David D. Monieson Best Student Paper Award (best paper by a graduate student). The David D. Monieson Award eligibility requires that the paper be authored solely by a graduate student(s) and that student authorship be noted on the cover page upon submission.

Program Chair	Proceedings Editor	Arrangements Chair	Doctoral Workshop Chair
Prof. Leighann C. Neilson Associate Professor , Marketing, Sprott School of Business Carleton University Ottawa, ON CANADA   leighannneilson@cunet.carleton.ca	Prof. Joanne McNeish Associate Professor, Marketing, Ted Rogers School of Business Management, Ryerson University, Toronto, ON CANADA   jmcneish@ryerson.ca	Jacqueline Reid     Wachholz Director, Hartman Center for Sales, Advertising &     Marketing History, Duke University, Durham, NC USA   j.reid@duke.edu	Dr. Richard A. Hawkins Reader in History, Department of History, Politics & War Studies, University of Wolverhampton, Wolverhampton UK   r.a.hawkins@wlv.ac.uk