Why is _Get Lucky_ The Song of the Summer?

15 07 2013

Daft Punk

Why did the Daft Punk song _Get Lucky_ become a global hit in the summer of 2013? Was it really the intrinsic quality of the song? Or did clever marketing play a role? Check out this recent article in Businessweek.

It seems that me that our friends who work on the history of marketing should investigate how previous summer hits were marketed. To help them start their research, I’ve included a list of US summer hits going back to 1962.

Hat tip to the HBR blog.

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