Why is _Get Lucky_ The Song of the Summer?

15 07 2013

Daft Punk

Why did the Daft Punk song _Get Lucky_ become a global hit in the summer of 2013? Was it really the intrinsic quality of the song? Or did clever marketing play a role? Check out this recent article in Businessweek.

It seems that me that our friends who work on the history of marketing should investigate how previous summer hits were marketed. To help them start their research, I’ve included a list of US summer hits going back to 1962.

Hat tip to the HBR blog.





CFP: Conference on Historical Analysis and Research in Marketing (CHARM)

1 11 2011

Conference on Historical Analysis and Research in Marketing (CHARM), May 30 to June 2, 2013 in Copenhagen, Denmark. The complete Call for Papers is posted at: http://www.charmassociation.org

Submission deadline for full papers and abstracts is December 16,
2012. Please direct submissions to Dr. Leighann Neilson, Program Chair
and Proceedings Editor at: charmconference2013@gmail.com

Doctoral students with a particular interest in research methods in
marketing history and marketing theory are invited to attend a two-day
workshop which immediately precedes the conference. There will also be
a special track for the presentation of doctoral projects at the
conference itself. For more information on the doctoral workshop see
www.charmassociation.org.

Inquiries about sponsorship opportunities should be directed to Dr.
Stefan Schwarzkopf, Local Arrangements Chair at: ssc.lpf@cbs.dk